Vy Huynh
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[ ABOUT ]
[ LAB ]
Vy Huynh
Work
About
AN OVERVIEW
The Crafts Council is the UK’s main organization for supporting crafts and makers. Since 1971, it has helped promote craft through exhibitions, funding, research, and education. It brings traditional and modern craft together, helping artisans, collectors, and businesses connect and grow.
The visual identity takes cues from the way craftsmanship transforms structure into expression, how geometric grids become vessels for organic, free-form creations. It explores the interplay between traditional tools and modern aesthetics, celebrating cultural variation and the tactile beauty of materials. The system is rooted in refinement, carrying a quiet warmth that reflects the human touch behind every work.